Jammu and Kashmir Tourism has received the Best Tourist Destination Award at ITM Goa 2026, adding to the Union Territory’s tourism promotion efforts and strengthening its presence in the national travel market
The award was received on behalf of J&K Tourism by Rashid Raina, Deputy Director Tourism Publicity, Kashmir, and Pankaj Sasan, Deputy Director Tourism Publicity, Jammu.
The J&K Tourism Pavilion attracted considerable interest from members of Goa’s travel trade fraternity, generating enquiries about the Union Territory’s diverse tourism offerings.
Tourism officials interacted with travel professionals, addressed their queries and highlighted J&K’s tourism potential, including its scenic landscapes, cultural heritage, adventure activities and emerging tourism experiences.On the sidelines of ITM Goa 2026, the visiting officials also visited the National Institute of Water Sports in Goa to explore possibilities for institutional collaboration and identify opportunities to promote water sports and adventure tourism in J&K.
The recognition is expected to provide further visibility to J&K’s tourism sector and support the Tourism Department’s efforts to expand its outreach, strengthen industry partnerships and position the Union Territory as a year-round tourism destination.
