The picturesque border village of Keran in North Kashmir’s Kupwara district is witnessing a significant surge in tourist arrivals this summer, bringing renewed economic activity and optimism to local residents. Nestled along the banks of the Kishanganga River and surrounded by lush green mountains, Keran has emerged as one of Jammu and Kashmir’s most sought-after offbeat travel destinations.
The increase in tourist footfall is providing a major boost to the local economy, benefiting homestay owners, restaurants, transport operators, local guides, artisans, and small businesses. With more visitors choosing to explore the scenic border village, residents say tourism has become an important source of livelihood, creating employment opportunities and encouraging sustainable rural tourism.
Visitors from different parts of the country are appreciating Keran’s breathtaking natural beauty, peaceful environment, and warm hospitality. Many tourists described the destination as a unique experience that offers an unmatched blend of nature, culture, and border tourism.
One tourist expressed delight over the visit, saying, “We are enjoying it a lot. It is very nice. There are a lot of people here, and there is a huge crowd. As far as the Pakistan side is concerned, there is not much activity there. There are fewer people. My message to tourists is that you should definitely come and visit. It is a very beautiful place, and visiting here is a unique experience.”
The growing popularity of Keran reflects the increasing interest among travelers in exploring lesser-known destinations across Jammu and Kashmir. Improved connectivity, better tourism infrastructure, and enhanced security arrangements have encouraged more tourists to venture beyond traditional destinations and experience the region’s hidden gems.
Local stakeholders believe the continued rise in tourism will further strengthen the village’s economy while promoting community-based tourism models that preserve Keran’s natural beauty and cultural heritage.
As the summer season progresses, Keran continues to attract visitors seeking serene landscapes, riverside views, traditional Kashmiri hospitality, and an unforgettable travel experience in one of North Kashmir’s most scenic border villages.
