Mehak Pervaz of Srinagar launched her candle making business ‘Shamaaque by Mehak’ during the pandemic year.Twenty-five year-old engineering graduate Mehak Pervaz of Central Kashmir has started her own business venture – making, designing and customising candles. Mehak, a resident of Elahi Bagh area of Srinagar city, says candles have fascinated her from childhood.
“I have realised time and again that lighting a candle does wonders to lift one’s mood. Unfortunately, in a place like Kashmir, we do not use decorative candles for functions and celebratory occasions,” says Mehak, who has named her business ‘Shamaaque by Mehak’. During the COVID-19 lockdown last year, Mehak was inspired to start a candle business in the valley after seeing breathtaking photos of candles on Instagram.
Although it’s only been about 8 months since the business opened up, she claims to be receiving great response. “People in the valley are now ordering different colours and designs for festivals, wedding ceremonies, birthdays, and other occasions. This culture was dead, but I am glad my venture is reviving it.” In a short period of time, Mehak has managed to gather over 1,400 followers on her Instagram handle, where she regularly features her newly designed candles on her handle – Shamaaque_by_mehak.
