The Agricultural and Processed Food Products Export Development Authority (APEDA), in collaboration with Fruit Master Agro Fresh Pvt. Ltd. organised a Farmers Capacity Development Programme in Kashmir to enhance the capabilities of farmers for export of fresh fruits from the region.The programme witnessed enthusiastic participation from Farmer Producer Organisations (FPOs) across Jammu & Kashmir along with individual progressive farmers.
The initiative focused on building awareness regarding export opportunities, international quality standards, modern farming practices, and challenges faced by growers in accessing global markets.During the interactive session, farmers engaged with experts from APEDA and discussed various on-ground challenges related to export readiness, quality management, market access, and infrastructure requirements.
Ms. Sehreena, Regional Head, APEDA J&K, addressed the participants and highlighted the important role of APEDA in promoting agricultural exports from the region. She informed farmers about the various support mechanisms and export promotion initiatives available through APEDA and encouraged them to focus on producing high-quality fruits suitable for international markets. She assured the farming community of APEDA’s continued support in strengthening fresh fruit exports from Jammu & Kashmir.
Mr. Izhan Javeed, CEO of Fruit Master Agro Fresh Pvt. Ltd., while interacting with the farmers, emphasised that produce from Jammu & Kashmir has the potential to compete globally provided there is consistent focus on quality, productivity, and reliability in supply. He highlighted the importance of reducing production costs and adopting modern farming techniques to make farmers export-ready and enhance their incomes sustainably.
