Pashmkaar, a Kashmir-based luxury Pashmina brand known for promoting authentic handcrafted wool traditions and artisan-led craftsmanship, has received major recognition for its contribution to preserving Kashmir’s luxury craft heritage.
Tariq Dar, creative director and founder of Pashmkaar, was honoured with the “Global Icon for Kashmir’s Luxury Craft Heritage” award at the Zee Business Conclave, where the recognition was presented by Chief Minister Omar Abdullah at SKICC today.
In another recognition, earlier Pashmkaar was conferred the prestigious “Pride of Jammu & Kashmir” Award by Lieutenant Governor Manoj Sinha for being recognised as the Most Trusted Pashmina Brand of Kashmir.
The honours mark a significant milestone for Pashmkaar, which has emerged as a prominent platform dedicated to preserving the authenticity of Kashmiri Pashmina while highlighting the contribution of artisans behind the centuries-old craft. More details about the brand and its work are available at [www.pashmkaar.com](http://www.pashmkaar.com).
Founded by Tariq Dar, Pashmkaar has positioned itself not merely as a luxury label but as a cultural initiative focused on reviving trust in genuine Kashmir Pashmina and ensuring recognition for the artisans whose craftsmanship sustains the heritage.
Dar has been a vocal advocate of authentic Kashmiri Pashmina and frequently spoken about protecting the original identity of Kashmir art in an era of imitation and machine-made substitutes. He strongly believes that the true form of Kashmiri wool — handcrafted by skilled artisans using traditional techniques — represents the finest expression of Kashmir’s textile legacy.Over the years, Dar has actively worked to bring artisans into the spotlight, taking many of them beyond Kashmir to exhibitions, showcases and cultural platforms to demonstrate the intricacy, skill and labour involved in Pashmina-making while helping them gain wider recognition for their craft.
Those associated with Pashmkaar said the recognition is a tribute not only to the brand but also to generations of artisans whose hand skills continue to preserve Kashmir’s globally acclaimed wool heritage.
Kashmir news portal
Describing the honour as a celebration of craftsmanship, the brand said the award was a “timeless tribute” to artisans and the enduring legacy of Kashmiri craftsmanship.
The brand’s official website, [www.pashmkaar.com](http://www.pashmkaar.com), showcases its work, artisan stories and handcrafted Pashmina collections while promoting awareness about authentic Kashmir Pashmina and traditional craftsmanship.
With growing national and global recognition, Pashmkaar continues to position authentic Pashmina as both a luxury product and a cultural legacy rooted in Kashmir’s artisan communities.
