Tourists visiting the iconic Dal Lake will now enjoy a hassle-free travel experience with the launch of Uber’s first water transport service in Asia, aptly named ‘Uber Shikara’.
This innovative initiative aims to combine technology with tradition, allowing travellers to pre-book shikara rides through the popular ride-hailing app.
The service was launched by Prabhjeet Singh, President of Uber India and South Asia, who booked the inaugural shikara ride via the app.
“Uber Shikara is our humble attempt to blend technology and tradition, enhancing accessibility and uplifting tourism in the breathtaking landscape of Kashmir,” Singh stated.
An Uber spokesperson said this service marks a significant milestone for the company, as it is the first water transport offering in Asia, following similar services in select European countries like Venice, Italy.
Initially, Uber has partnered with seven local shikara owners, with plans to expand the fleet based on user demand. Rides will be available at government-regulated rates, ensuring fair pricing for tourists.
The seven shikaras are stationed at Nehru Park, an island park located in the heart of Dal Lake. Importantly, Uber will not charge any fees to its shikara partners, ensuring that the full fare goes directly to the boat operators, the company officials said.
Ruchika Tomar, Director of Communications at Uber, expressed her excitement about the launch, emphasising the importance of shikara rides for both local and international tourists.
“Anyone who comes to Srinagar must experience a shikara ride, which is a timeless activity on every traveller’s bucket list. Our service brings together the magic of technology and Kashmir’s traditional charm, providing a seamless experience for travellers,” she said.
Wali Mohammed Bhat, President of the Shikarawala Association, highlighted the benefits of this initiative for both tourists and shikara operators.
