The government’s support for a group of ten women artisans specialising in the traditional craft of ‘Tilla’ work in Ganderbal district has led to a remarkable transformation in their lives. The Self-Help Group, based in Safapora, has received significant backing from government authorities through the UMEED Scheme, which has provided the necessary financial assistance to sustain their craft and expand their team of artisans, ultimately leading to self-reliance.
Sakeena, one of the group members, shared her experience since joining this initiative, expressing how it has enabled her to earn a decent livelihood and achieve self-reliance. She noted, “Apart from the support from authorities, our group also offers loans when needed, which we promptly repay. Simultaneously, our earnings have increased, allowing us to provide for our dependents.”
Her association with the group spans five years, during which she highlighted the hassle-free loan process, which in turn enables them to create livelihood opportunities for more individuals. The group’s speciality is ‘Tilla’ work, and they apply their craftsmanship to a wide range of articles, including pherans, shawls, suits, and luxurious pashmina shawls, all of which have become highly sought-after and are selling like hotcakes in the market.
What makes this group truly unique is the diversity among its members. Some of them hold graduate and post-graduate degrees, and they emphasise their ability to efficiently balance household responsibilities before dedicating time to their craft. This flexibility has enabled them to thrive without encountering significant challenges.
Sumaiya, another member of the group residing in the same area, shed light on their distinctive embroidery work, noting that their creations captivate customers with their unique appeal. She said, “One notable aspect of our work is the Tilla work on pashmina shawls, which already features exquisite sozni work. These articles are truly a delight to wear and behold.”
The government’s support through the UMEED Scheme has not only preserved a traditional art form but has also uplifted the lives of these women artisans, providing them with opportunities for self-reliance and economic empowerment. This heartwarming transformation is a testament to the government’s commitment to promoting local crafts and improving livelihoods.
