Sonamarg, nestled in the captivating Ganderbal district, has witnessed an exceptional surge in tourist arrivals, setting a remarkable record over the past ten months.
According to data available with Rising Kashmir, the scenic destination proudly welcomed an impressive 97,228 visitors until the close of October, signalling a significant milestone in the region’s tourism history.
August witnessed the enchanting allure of Sonamarg drawing in 20,966 tourists. This comprised 12,406 domestic visitors, 709 foreigners, and 7,851 locals, showcasing a diverse mix of tourists.
September witnessed a substantial increase, with 30,075 tourists immersing themselves in the beauty of Sonamarg. Among them were 20,328 domestic visitors, 675 foreigners, and 9,072 locals, reflecting a growing interest from both national and international travellers.
The momentum reached its pinnacle in October, with a staggering 46,187 tourists converging on Sonamarg. This comprised 40,279 domestic tourists, 936 foreigners, and 4,972 locals, marking a peak in the region’s tourist footfall.
Basharat Ahmad, the Tourist Officer overseeing Sonamarg, expressed his satisfaction with this remarkable surge. He said this ten-month period stands as the highest influx of tourists the region has experienced. He said there is an increasing appeal of Sonamarg as a preferred destination.
Ahmad emphasised that the continuous influx of more tourists reflects the growing popularity of Sonamarg, positioning it as a thriving hotspot for both domestic and international travellers.
Local businesses and hospitality services have also reaped the benefits of this surge, with increased demand for accommodations, guided tours, and local experiences. The economic impact is evident, with Sonamarg’s tourism sector experiencing a notable boost.
As Sonamarg continues to captivate visitors with its pristine landscapes, alpine meadows, and awe-inspiring mountains, the region looks poised to solidify its status as a must-visit destination on the global tourism map. The success story of Sonamarg’s tourism boom serves as a testament to the region’s natural beauty and the collective efforts of stakeholders working to promote and sustain tourism in this picturesque corner of the Ganderbal district.
