The dream story of Real Kashmir Football Club (RKFC) is being watched and appreciated by the world as a two-minute film on the club was Tuesday shortlisted at Cannes Lions 2019.
‘TheRealKashmir’ was one of the 23 shortlists at the gala considered a global event and the largest gathering of the advertising and creative communications industry.
The international festival of creativity announced the shortlists across Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer categories on Tuesday.
‘TheRealKashmir’ was shortlisted in the PR category.
Cheil Worldwide India, who shot the movie, had said last month that they told their story across different mediums to create a brand new positive lens that would enable the world to see the sports spirit of Kashmir.
“We started with a 2 minute long film based on the true story of the club and their rise to the big leagues of India. We organized a photo exhibition in collaboration with the renowned street photographer, Prashant Godbole, showcasing Kashmir through the positive lens of football,” Cheil said.
In fact there are many firsts associated with the Real Kashmir FC. It became the first local football club to hire a former famous Scottish player David Robertson to coach the youngsters. David was playing for Rangers FC and Leeds United before taking up the coaching assignments. Established in 2016, the Real Kashmir FC is only club from Kashmir to have played in Scotland.
Only Tuesday, the club signed a top English striker Kallum Higginbotham for the upcoming season.
In their debut season in the highly competitive I League Real Kashmir FC finished third on the table, and on the way beating power houses such as Mohun Bagan and eventual champions Chennai City FC.
Real Kashmir FC also had huge attendance in all home games played at the TRC astro-turf with an average attendance of 25000. In last I League also saw the first ever match played in snow when RKFC took and defeated Gokulam Kerala FC.
