With the number of coronavirus cases on the rise in India and globally, a Kashmiri newspaper came up with an innovative way to distribute free, disposable face masks to the people of the Valley in times of pandemic. The Urdu newspaper, Roshni’s edition had a free mask attached and was praised all over social media for taking ‘social responsibility to the next level’.
The newspaper, one of the oldest in Kashmir, is priced at a mere two rupees, advised its readers to wear masks as they are essential in times of Covid-19. The Urdu text next to the mask read, “mask ka istemal zaroori hai” (using a mask is necessary). It went on to assert, “With this, not only you but those around you can also stay protected from coronavirus”.
