From hobby to a business, Najam Qari, a 28 year-old businesswoman has turned crocheting into a successful entrepreneurship, building up a team of nine women and selling her products online as well as offline.
Born in a joint family, Najam learnt the art of crocheting, which has nowadays become a rare art in Kashmir, from her grandmother Shams-Un-Nisa when she was in the fifth standard.
The colourful threads of crochet caught Najam’s interest and she used to spend hours with Nisa, learning the art. A quick learner, she mastered many patterns and designs. “Dadi would teach me different patterns. I like the art and eventually, it became my hobby,” she said.
Her interest in the art meant that she continued practicing to improve her skills all through her schooling years. In 2007, after her 10th standard, she joined a three-year diploma course in computer science at SSM College of Science and Technology almost 33 kilometres from her house in Zakoora located on the outskirts of Srinagar.
She would keep an extra pair of needles and threads in her bag and while travelling to college she would keep weaving different types of baby dresses, hoods, cowls, and gloves. Even though Najam’s mentor and master Nisa passed away in 2009, she kept the art alive.
After Nisa, Najam’s aunt became her teacher and taught her tougher designs. “There were many forms of designs which took me time to learn but I didn’t give up, I kept trying and ultimately I mastered them,” she said.
In 2012, she finished her diploma and started freelancing for many organisations providing web-designing services. She continued freelancing for three years. In January 2015, she joined an organisation for a salary of nine thousand per month.
Her office was located in Gogi Bagh in Srinagar, at a distance of 19 kilometres from her home. Local transport was available only to the center of city, from where she had to walk five kilometres everyday to reach her office. “Due to walking 10 kilometres a day, I grew physically weak and I was not able to focus on any other work. I had to work from home even on Sundays,” said Najam.
Even within this hectic and tight schedule, she would spare time for her passion “crocheting”. Continuing her job for a year, in December, she decided to quit her job and start her own business. “I had woven a hood for my elder brother, his friends liked it and placed orders. So, I finally decided to start my business of crochet,” she said with a smile on her face.
In the beginning, she made mufflers, gloves, cushion covers, TV covers, socks and tried to make her designs better and make them more attractive. Her patrons were her relatives, friends and neighbours who made her business known in her locality.
Internet to the Rescue
With the help of internet, she learnt several new designs talking to a number of designers on social media. She learnt multiple Turkish designs and kept translating every step to English and kept those translations properly organise. She didn’t stop there, she even learnt Spanish and many other European styles and patterns in crochet.
Initially, her family used to ask her to apply for jobs as the income from crocheting wasn’t enough. But with her hard work and passion, Najam made her products different and attractive, which impressed people and she started receiving orders from faraway places.
Najam created an Instagram page under the name of Craft Cart in 2016 and posted her work there. People would appreciate her work and she stared receiving orders from different parts of Kashmir.
She came up with new experiments and created shrugs, sweaters, coats, bags to carry babies, jewellery and much more.
Najam received many more orders than she expected. People also approached her and asked to teach them this art. “Other girls showed interest in this art, I warmly welcomed them. Not only girls, I trained a few of housewives as well,” she said. After finishing their training, she offered them a chance to work with her to which they happily agreed.
Najam decided to pay them per product and they chained together for major projects. Her mother Tanseem Kounsar has supported her entrepreneurial efforts all along.
Najam and her team, through their efforts are now earning enough to manage their personal and family expenses. She is the first entrepreneur in her family and she is not only working to earn but has made equal efforts to teach crochet to others. She has managed to revive and sustain this once famous Kashmiri traditional craft, even in the age of machine-made modern apparel.
Her room is an institution, showroom, office and a workshop, where shelves are occupied with different crochet items, note books with design translations from different countries and records of orders.
With the growing issue of unemployment, Najam believes that not just the art of crochet but different arts which make Kashmir culturally rich can help people to earn handsome amounts.
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